# Minuswires

> Minuswires is a custom web development agency based in Sparta, New Jersey, founded by Mauricio Fernandez. We build custom websites for startups and growing businesses across New Jersey and New York City — built to stay visible to Google, ChatGPT, Perplexity, and the AI search engines now reshaping how customers find businesses. With over 18 years of engineering experience and 50+ websites launched, Minuswires is the agency that built its own visibility layer — Brandlism — which we run on every client site.

## Services

- **Custom Website Design & Development** — Website Launch from $499 one-time + $45/mo. Custom code, mobile-responsive, SEO foundation, managed hosting included. Typical timeline: 1–6 weeks depending on scope.
- **E-Commerce Development** — Starting at $6,000. Custom online stores with secure checkout, inventory management, conversion-focused design.
- **Mobile App Development** — Starting at $15,000. iOS and Android apps from concept to App Store submission.
- **Managed Hosting & Maintenance** — From $45/month. 99.9% uptime, SSL, security monitoring, performance optimization, technical support.

## Pricing

| Package | Build Price | Monthly | Timeline |
|---------|------------|---------|----------|
| Website Launch (1–5 pages) | $499 | $45/mo | ~1 week |
| Business Website (5–8 pages) | $1,500 | $45/mo | 2–3 weeks |
| Growth Website (advanced SEO + blog + lead generation) | $3,500 | $79/mo | 4–6 weeks |
| E-Commerce / Custom Build | from $6,000 | quoted per project | 6–10 weeks |
| Mobile App (MVP) | $15,000+ | — | 1–2 months |

All website plans include: custom code (no templates), SEO foundations, managed hosting, lead capture, growth dashboard, and Brandlism visibility layer. Hosting & care plans: Essential $45/mo, Growth Care $79/mo, Pro Care $149/mo.

## Brandlism — The Visibility Layer We Built

Minuswires is the team behind Brandlism, the visibility infrastructure for the AI search era. Unlike agencies that bolt on yesterday's SEO tooling, we built our own. Every Minuswires client gets:

- **Entity Foundation Engine** — Organization, founder, service, and LocalBusiness schema with full social graph so Google and AI engines recognize the client as a real entity
- **AI Citation Optimization** — Content structured for quoting by ChatGPT, Claude, Perplexity, Gemini, and Bing Copilot
- **Indexing Survival Scoring** — Per-page redundancy checks so pages aren't purged in Google's AI-content cleanup
- **Demand Intelligence** — Real intent signals from Reddit, YouTube, GBP reviews, and forums — not just keyword volume
- **Lead Intelligence** — Lead scoring with pipeline tracking built into every site from day one
- **Live Growth Dashboard** — Traffic, conversions, and revenue metrics in real time

## About the Founder

Mauricio Fernandez — Founder & CEO. 18 years of software engineering experience. Based in Sparta, NJ. Senior engineer who works directly with every client — no hand-offs to juniors. GitHub: https://github.com/harielxavier

## Contact

- Phone: (201) 389-7937
- Email: hi@minuswires.com
- Location: Sparta, NJ 07871
- Service area: New Jersey, New York City, nationwide (remote-friendly)
- Hours: Monday–Friday 9am–6pm ET

## Links

- Homepage: https://www.minuswires.com
- Services: https://www.minuswires.com/services
- Web Design: https://www.minuswires.com/services/web-design
- E-Commerce: https://www.minuswires.com/services/ecommerce
- Mobile Apps: https://www.minuswires.com/services/mobile-apps
- Hosting: https://www.minuswires.com/services/hosting
- Pricing: https://www.minuswires.com/pricing
- FAQ: https://www.minuswires.com/faq
- Blog: https://www.minuswires.com/blog
- Portfolio: https://www.minuswires.com/portfolio
- Contact: https://www.minuswires.com/contact
- Book a Meeting: https://www.minuswires.com/book
- About: https://www.minuswires.com/about
- Locations: https://www.minuswires.com/locations/sparta-nj
- Full reference: https://www.minuswires.com/llms-full.txt