Our Process
Minuswires builds custom websites for NJ & NYC businesses in 1–6 weeks through a four-step process: Discovery & Strategy, Design & Prototype, Custom Engineering, and Launch & Grow.
The Four Steps
The same process behind every site we ship — whether it's a one-to-two-week launch site or a ten-week e-commerce build.
01Discovery & Strategy
Week 1We map your goals, audience, and revenue model — then put a fixed price and timeline on paper.
- A working session to understand your business, customers, and what the site has to earn
- Audit of your existing website and digital presence (if you have one)
- Competitive analysis and SEO keyword research for your market
- Project scope, timeline, and a fixed quote — no hourly billing, no surprises later
What you get: You walk away with a positioning brief and a fixed quote — whether you hire us or not.
02Design & Prototype
Weeks 2–3A bespoke visual system designed for your brand — no stock templates, no recycled Figma kits.
- Sitemap and page structure built around how your customers actually buy
- Custom typography, color, and motion — designed from scratch for your brand
- Wireframes that become an interactive prototype you can click through
- Revision rounds until you approve — nothing gets coded before you sign off
What you get: An interactive prototype, approved by you, before a line of production code is written.
03Custom Engineering
Weeks 3–5Hand-coded in React and Next.js. Brandlism sets up SEO, lead capture, and analytics as we build — not as an afterthought.
- Mobile-first development in React and Next.js — no page builders, no plugins to break
- SEO built in from the first commit: meta tags, schema markup, and performance tuning
- Lead capture forms and analytics set up during the build, so enquiries are tracked from day one
- Every site ships with SSL, uptime checks every 10 minutes, and instant rollback to any previous deployment — standard, not an upsell
- Cross-browser and device testing before you ever see a launch date
What you get: A production build, locked and tested, with your growth tracking already running.
04Launch & Grow
Week 6+We ship, then we stay. The site is the start of the relationship, not the delivery.
- DNS cutover, go-live, and post-launch monitoring
- Training so you can update your own content — the site and content are yours once paid for
- Managed hosting and care from $45/mo: updates, monitoring, and support
- A monthly uptime & response-time report, and your analytics reviewed with you on request
What you get: A live site that is monitored, maintained, and looked after — by a human.
What You'll Pay
This process starts at $499 plus $45/mo for a 1–5 page Website Launch — the build, SEO foundations, managed hosting, and ongoing care in one price. Multi-page business sites, Growth sites, and e-commerce scale up from there, always with a fixed quote set during Discovery.
No hourly billing. No separate hosting invoice. No surprise change orders.
See Full PricingEvery project is designed and built in Sparta, New Jersey by Mauricio Fernandez, a senior engineer with 18 years of experience. You work with him directly from the first discovery call to launch day — no account managers, no hand-offs to a junior team.
Process questions, answered
- How long does the whole process take?
- A 1–5 page Website Launch can go live in about 1–2 weeks. Multi-page business sites launch in 2–3 weeks, Growth sites in 4–6 weeks, and e-commerce or web applications take 6–10 weeks depending on complexity. Your fixed timeline is set in writing during Discovery, before any money changes hands.
- What do I need to bring to get started?
- Just yourself and an hour for the discovery call. Bring your logo and any existing content if you have them, but neither is required — mapping your goals, audience, and message is exactly what the Discovery & Strategy step is for. You leave that step with a positioning brief either way.
- What happens after my site launches?
- Every site runs on a managed care plan starting at $45/month, which covers hosting, security updates, uptime checks every 10 minutes, and support with a reply within one business day. Enquiry tracking set up during the build keeps running, and we review the numbers with you on request. We stay engaged — launch is the start, not the handoff.
- Do I own my website and code?
- Yes. You own the site and content once it is paid for, your domain stays in your name, and we hand over the code on request. Everything is built with industry-standard technologies like React and Next.js. There is no proprietary CMS, no lock-in, and no export restrictions if you ever decide to take it elsewhere.
Ready to see step one for yourself? Book a free discovery call or see what a site costs.
Start with Step One
Book a free discovery call. You'll leave with a positioning brief and a fixed quote — whether you hire us or not.