Our Process
Minuswires builds custom websites for NJ & NYC businesses in 1–6 weeks through a four-step process: Discovery & Strategy, Design & Prototype, Custom Engineering, and Launch & Grow.
The Four Steps
The same process behind every site we ship — whether it's a one-week launch site or a ten-week e-commerce build.
01Discovery & Strategy
Week 1We map your goals, audience, and revenue model — then put a fixed price and timeline on paper.
- A working session to understand your business, customers, and what the site has to earn
- Audit of your existing website and digital presence (if you have one)
- Competitive analysis and SEO keyword research for your market
- Project scope, timeline, and a fixed quote — no hourly billing, no surprises later
What you get: You walk away with a positioning brief and a fixed quote — whether you hire us or not.
02Design & Prototype
Weeks 2–3A bespoke visual system designed for your brand — no stock templates, no recycled Figma kits.
- Sitemap and page structure built around how your customers actually buy
- Custom typography, color, and motion — designed from scratch for your brand
- Wireframes that become an interactive prototype you can click through
- Revision rounds until you approve — nothing gets coded before you sign off
What you get: An interactive prototype, approved by you, before a line of production code is written.
03Custom Engineering
Weeks 3–5Hand-coded in React and Next.js. Brandlism wires in SEO, lead capture, and analytics as we build — not as an afterthought.
- Mobile-first development in React and Next.js — no page builders, no plugins to break
- SEO built in from the first commit: meta tags, schema markup, and performance tuning
- Lead capture forms and analytics wired into your Brandlism growth dashboard
- Every site ships with SSL, daily backups, and uptime monitoring — standard, not an upsell
- Cross-browser and device testing before you ever see a launch date
What you get: A production build, locked and tested, with your growth tracking already running.
04Launch & Grow
Week 6+We ship, then we stay. The site is the start of the relationship, not the delivery.
- DNS cutover, go-live, and post-launch monitoring
- Training so you can update your own content — you own 100% of the code and data
- Managed hosting and care from $45/mo: updates, backups, and support
- Monthly growth calls and a live dashboard showing traffic, leads, and rankings
What you get: A live site that keeps ranking, converting, and reporting — with a human watching it.
What You'll Pay
This process starts at $499 plus $45/mo for a 1–5 page Website Launch — the build, SEO foundations, managed hosting, and ongoing care in one price. Multi-page business sites, Growth sites, and e-commerce scale up from there, always with a fixed quote set during Discovery.
No hourly billing. No separate hosting invoice. No surprise change orders.
See Full PricingEvery project is designed and built in Sparta, New Jersey by Mauricio Fernandez, a senior engineer with 18 years of experience. You work with him directly from the first discovery call to launch day — no account managers, no hand-offs to a junior team.
Process questions, answered
- How long does the whole process take?
- A 1–5 page Website Launch can go live in about one week. Multi-page business sites launch in 2–3 weeks, Growth sites in 4–6 weeks, and e-commerce or web applications take 6–10 weeks depending on complexity. Your fixed timeline is set in writing during Discovery, before any money changes hands.
- What do I need to bring to get started?
- Just yourself and an hour for the discovery call. Bring your logo and any existing content if you have them, but neither is required — mapping your goals, audience, and message is exactly what the Discovery & Strategy step is for. You leave that step with a positioning brief either way.
- What happens after my site launches?
- Every site runs on a managed care plan starting at $45/month, which covers hosting, security updates, daily backups, and support. Growth-tier clients also get monthly growth calls and a live Brandlism dashboard tracking traffic, leads, and rankings. We stay engaged — launch is the start, not the handoff.
- Do I own my website and code?
- Yes — 100% of the website, code, content, and data is yours. Everything is built with industry-standard technologies like React and Next.js, with full source code access. There is no proprietary CMS, no lock-in, and no export restrictions if you ever decide to take it elsewhere.
Ready to see step one for yourself? Book a free discovery call or see what a site costs.
Start with Step One
Book a free discovery call. You'll leave with a positioning brief and a fixed quote — whether you hire us or not.