Privacy Policy

1. Introduction

Minuswires ("we," "us," or "our") is a web design and development studio based in Sparta, New Jersey. This policy explains what information this website and our services collect, why we collect it, which companies process it for us, how long we keep it, and the choices you have. We have tried to describe what the site actually does, in plain language.

2. The short version

• We do not sell or rent your personal information.
• We do not run advertising pixels (such as Meta, LinkedIn, or Google Ads tags) on this site.
• We never store your raw IP address with our page-view records, only a one-way hash of it.
• Live presence runs only if you click "Accept" on the cookie banner.
• Video meetings are only recorded, transcribed, or summarised by AI after you agree in the meeting lobby.
• You can ask us to show you, correct, or delete what we hold about you at any time.

3. Information you give us

• Contact and enquiry forms: your name, email address, phone number, company, and message. Enquiries are saved to our customer records (CRM) so we can reply and follow up.
• Discovery questionnaire and project brief: your answers about your business, goals, and project, which we use to scope and quote the work.
• Booking a call: your name, email, phone number, the time you choose, and anything you tell us about the meeting.
• Resource downloads: the email address (and any name) you enter to receive a guide or checklist. This is saved as an enquiry so we know who asked for it.
• Newsletter: your email address and, if given, your name. Every newsletter has an unsubscribe link.
• Reviews: if you leave a review, your name, company, and comments. We publish a review only after approving it.
• Clients: project information, files you share, proposals, contracts, invoices, and messages through the client portal.
• Payments: handled by Stripe. We receive confirmation of the payment; we never see or store full card numbers.
• Phone calls: if you call outside business hours, your call may be answered by an AI voice assistant. The call details, a transcript, and a summary are saved so we can call you back.

4. Information collected automatically

For every visitor

When a page loads, our server records a page view containing:

• the page address and the page that referred you;
• your browser's user-agent string and device type (desktop, tablet, or phone);
• a random session ID stored in your browser, so a visit can be counted once;
• your approximate location (country, region, and city), which our hosting provider derives from your IP address;
• where your IP address belongs to an organisation's network rather than a home internet provider, that organisation's name, found with a reverse-DNS lookup.

Your IP address is used only during the request for those lookups and is stored only as a salted one-way hash. We never store the raw IP address with these records. We also measure page views with Google Analytics 4 and with Vercel Web Analytics, which reports aggregate traffic.

Only if you accept cookies

If you click "Accept" on the cookie banner, we also collect:

• Live presence: while the site is open, your browser checks in every few seconds with the page you are on, so our team can see that someone is browsing. A team member may "knock", which shows you an invitation to chat or join a call inside the page. Nothing connects unless you accept, and your camera and microphone are used only if you turn them on. Messages you send in a chat are saved.

If you click "Decline", or never answer the banner, live presence does not run. You can change your choice on our cookie policy page.

Documents and emails we send you

When you open an invoice, proposal, or contract link we sent you, we record each time it is opened, how long it stays open, how far it is scrolled, and your browser's user-agent string, so we know it arrived and was read. Emails we send may track clicks on their links. We do not track whether an email was opened.

5. Video meetings

Our video meetings run on LiveKit. Before you join, the meeting lobby explains whether the meeting may be recorded, transcribed, and summarised into AI-generated notes, and you must tick a consent box to join. If you would rather not agree, contact us and we will arrange another way to talk. Live transcription is processed by OpenAI, recordings may be transcribed by AssemblyAI, and meeting notes are drafted by Anthropic's Claude. Recordings, transcripts, and notes are kept with your project records.

6. How we use your information

• To reply to your enquiry, book and hold meetings, and follow up.
• To scope, deliver, host, and support the work you hire us for, and to bill for it.
• To prioritise enquiries, for example by scoring how urgent or well-matched a request looks.
• To send the newsletter or resources you asked for.
• To understand which pages are useful and improve the site.
• To protect the site and our forms from spam and abuse.
• To meet legal, tax, and accounting obligations.

We do not use your information to build advertising profiles, and we do not make decisions with legal or similarly significant effects about you by automated means alone.

7. Who processes your information

We use these service providers to run the site and our business. Each receives only what it needs to provide its service to us:

• Supabase: our database, file storage, and account logins.
• Vercel: website hosting, approximate location from IP address, and aggregate web analytics.
• Google: Google Analytics 4 and reCAPTCHA spam protection on forms.
• Stripe: card and bank payments.
• Resend: sending email from the site and from us.
• LiveKit: video meetings and in-page calls.
• OpenAI and AssemblyAI: meeting transcription, only with your consent.
• Anthropic: AI drafting in our internal tools, such as meeting notes and summaries.

We may also disclose information if the law requires it, to protect our rights or the safety of others, or as part of a merger or sale of the business, in which case this policy would continue to apply to it.

8. We do not sell your information

We do not sell, rent, or trade personal information, and we do not share it with anyone for cross-context behavioural advertising.

9. How long we keep it

We do not run an automatic deletion schedule. Analytics records, enquiries, and customer records are kept until you ask us to delete them. Records we are required to keep, such as invoices and payment records for tax and accounting, are kept for as long as the law requires. You can unsubscribe from the newsletter at any time.

10. Your rights and choices

You can ask us to:

• tell you what personal information we hold about you and give you a copy;
• correct anything that is wrong;
• delete your information, unless we must keep it by law;
• stop sending you marketing email.

Email hi@minuswires.com with your request. We may need to confirm it is really you before acting on it, and we reply within one business day. We will not treat you differently for using these rights.

11. Cookies and browser storage

The site stores a few small items in your browser: your cookie choice, your light or dark theme, and session identifiers for analytics. Google Analytics sets its own cookies, and logging in to the client portal uses a login cookie. Full details, and a way to change your choice, are in our cookie policy.

12. Security

The site is served over HTTPS, access to customer records is limited to people who need it, and payments are handled by Stripe rather than on our servers. No method of transmission over the internet or of electronic storage is completely secure, so we cannot guarantee absolute security.

13. Children

This site is meant for businesses and is not directed at children under 13. We do not knowingly collect information from them.

14. Changes to this policy

When what the site collects changes, we update this page and the date below.

15. Contact us

If you have questions about this policy or want to make a request, contact us at:

Last updated: October 7, 2026

Questions about this policy? Contact us or book a call.