Custom Websites Built to Generate Revenue.
We build custom websites for startups and growing businesses across NJ and NYC. 18 years of engineering rigor, applied to sites that stay visible — to Google, to ChatGPT, to the customers you're trying to reach. Every project ships with Brandlism, the growth-intelligence layer we built to get each site found and capture its enquiries from day one.
Our home base in Sparta, NJ
One team building websites, apps & automations under one roof.
From Server Rooms to Stunning Websites
Mauricio Fernandez spent 18 years as an engineer building systems that businesses depended on every day. He learned what reliability actually means — not as a marketing buzzword, but as the difference between a business running and a business losing money.
He founded Minuswires to bring that same engineering rigor to web development. Then he built Brandlism — the growth-intelligence layer that runs on every site: get found on Google and AI search, and capture and track every enquiry from day one.
The work continues after launch through hosting and care. Accurate business markup, clear service content and enquiry tracking are set up during the build, and we review the numbers with you on request. How Brandlism works
Today, Minuswires builds custom websites for startups and growing businesses across NJ and NYC. You work directly with the engineer designing and building your site.
What We Do
Full-service digital solutions -- from design to deployment to maintenance.
Web Design & Development
Custom websites that rank on Google and bring in customers.
App Development
Mobile and web applications built for your business needs.
E-Commerce
Online stores that sell. Payment processing, inventory, and shipping.
Managed Hosting
Fast, secure hosting with HTTPS, uptime checks every 10 minutes and instant rollback.
SEO & Content
Get found on Google and convert visitors.
Ongoing Support
Updates, security patches, and care plans.
Brandlism
Get found and capture demand — set up on every site we build.
By the Numbers
How We Work
No corporate mission statements. Just the four things every client cares about.
Transparent Pricing
You see our prices before we talk. No bait-and-switch. No hidden fees that show up on the invoice.
No Contracts
Month-to-month on hosting and care. Cancel any time; service runs to the end of the paid period. No penalties.
Real People, Real Support
When you call, a human answers. Usually Mauricio. No bots, no voicemail mazes, no ticket queues.
One Team, Everything Digital
Web + Apps + Hosting under one roof. No juggling vendors. One team that knows your entire business.
Enterprise Expertise, Personal Service
Mauricio Fernandez
Founder & CEO
Mauricio founded Minuswires on a simple conviction: you can't build the right software until you truly understand the business behind it. So that's where every engagement starts — learning how you actually operate, where the friction lives, and what a great day looks like for your team. Then he builds. Custom applications that streamline your operations, and the discipline to get there: mapping your SOPs first, then engineering the software around them so the process and the product reinforce each other. With 18 years of engineering experience and certifications including Scrum Master, Mauricio has done bespoke work for law firms, custom packaging makers, construction builders, and the kind of growing businesses that need tools built for them — not bent to fit. The standard is constant: exceed expectations, every single time.
When he's not understanding a client's business or shipping the software that runs it, you'll find him on his family's hobby farm in Sparta, NJ.
Skills & Expertise
Ready to Work With Us?
Whether you need a new website, an app, or managed hosting — Minuswires would love to hear from you.
Free 15-minute call. No obligation. No sales pressure.