Powered by Brandlism

Custom websites for NJ & NYC startups —launched in six weeks.

Wired for revenue on day one. Every site is powered by Brandlism — our proprietary growth platform with AI search visibility, lead scoring, and a live dashboard baked in.

Built in Sparta, NJ by Mauricio Fernandez. 18 years engineering.

Businesses We've Built

Real companies powered by Minuswires

Fuego Fashion — Built by MinuswiresLVL Up Performance — Built by MinuswiresPicsui — Built by MinuswiresHariel Xavier Photography — Built by MinuswiresPBNJ Law — Built by MinuswiresLifeTrack Medical Systems — Built by MinuswiresSilver Wolf — Built by MinuswiresComet Management — Built by MinuswiresComet Security — Built by Minuswires
The difference

We built the software.Then we built the site on top of it.

Every Minuswires project ships with Brandlism — our proprietary platform for AI search visibility, lead intelligence, and live growth tracking. It's not a plugin. It's not a Yoast subscription. It's the engine that makes the site work.

AI-Powered SEO
Google, ChatGPT, Perplexity
Lead Intelligence
Scoring & pipeline tracking
Growth Dashboard
Traffic, conversions, revenue
Software we've shipped

We build the tools.Then we use them on your project.

Brandlism is the growth engine baked into every site. CRATE and Pinpoint are the engineering tools that keep them shipping cleanly.

How we work

From idea to revenuein three to six weeks.

01
Week 1

Discovery & Strategy

We map your goals, audience, and revenue model. You walk away with a positioning brief whether you hire us or not.

Strategy brief delivered
02
Week 2–3

Design & Prototype

A bespoke visual system — typography, motion, the details. No stock templates, no Figma kits recycled from last year.

Interactive prototype ready
03
Week 3–5

Custom Engineering

Hand-coded in React and Next.js. Brandlism wires in SEO, lead scoring, and analytics as we build — not as an afterthought.

Production build locked
04
Week 6+

Launch & Grow

We ship, then we stay. Monthly growth calls, live dashboards, content cadence. The site is the start, not the delivery.

Ranking, converting, tracked

Results, not promises

+297%
revenue growth
Wellness e-commerce brand · 90 days
$180K
in new business
Professional services firm · 6 months
booking rate
Boutique retail client · Month 1
Pricing

Fixed pricing.No hourly billing.

Most common
Startup Website
From
$5,200
  • Custom website, zero templates
  • SEO + AI search visibility
  • Lead capture & scoring
  • Managed hosting & monitoring
  • Live growth dashboard
Book a free 15-min call
E-Commerce
From
$12,500
  • Full e-commerce platform
  • Payments & inventory
  • SEO + AI optimization
  • Lead pipeline analytics
  • Everything in Startup
See all plans

Mobile apps from $15,000 · Managed hosting from $79/mo · View full pricing

Where we work

Local to NJ. Wired for NYC.

Who we build for

Startups. Rebrands. New ventures.

Still deciding?

The questions founders actually ask.

Startup websites start at $5,200 and e-commerce platforms start at $12,500. Every project is custom-coded from scratch — no WordPress templates, no page builders. That price includes the full website build, SEO foundations optimized for both Google and AI search engines, managed hosting with 99.9% uptime, and ongoing support. Mobile app development starts at $15,000, and managed hosting plans begin at $79 per month. We use fixed pricing with no hourly billing and no surprise invoices. Most agencies charge separately for SEO, hosting, and maintenance — at Minuswires, it is all included from day one. We serve startups, new businesses, and companies going through a rebrand across New Jersey and New York City.

Ready to launch a site that actually grows?

Fixed pricing from $5,200. Six-week build. Powered by Brandlism from day one. Book a free 15-minute call with Mauricio — no pitch unless you ask.