Interfaces people can actually use
Good design is not decoration. It is the difference between a visitor finding what they came for in seconds and giving up. We design screens and flows around what the person is trying to get done — then build them.
Most bad interfaces were never designed — they accumulated
Features get added one at a time, each sensible on its own, until the whole thing needs explaining. The result is a site or app where the important action is buried three clicks deep, the navigation has fourteen items, and new users need a walkthrough. That is a design problem, and it is fixable without starting over.
- Users ask the same question repeatedly because the interface never answers it
- The main action competes with eight other things for attention
- It works on your laptop and falls apart on a phone
- Every page looks slightly different because there was never a system
- People with a screen reader, a keyboard, or poor eyesight simply cannot use it
What you get
Design that ends in a working interface, not a folder of pictures someone else has to interpret.
User flows
The path from arrival to the thing you want them to do, mapped step by step, with the dead ends and unnecessary steps removed before anything gets drawn.
Wireframes and prototypes
Structure agreed before visual design, so debates about layout happen when they are cheap to resolve rather than after the build.
A design system
Colour, type, spacing, buttons, forms and states defined once and reused. This is why a well-designed product stays consistent as it grows instead of drifting.
Mobile-first, genuinely
Designed at phone width first, because that is where most visitors are. Desktop is the expansion, not the starting point that gets squeezed down afterwards.
Accessible by default
Real contrast ratios, keyboard navigation, labelled form fields, proper heading order, and meaningful alt text. This is a legal exposure as well as a decency one, and it is far cheaper designed in than retrofitted.
Built, not just designed
We hand over working code, not a file that needs a developer to interpret. The person who designed the screen is the person who builds it, so nothing is lost in translation.
Who this is for
SaaS and web applications
Where users spend real time in the product and small friction compounds into support tickets and churn.
Sites that grew without a plan
Fifteen pages added over four years by different people. Usually needs structure and a system more than it needs a new coat of paint.
Businesses with a mobile problem
The desktop site is fine and the phone experience is losing you customers — which matters, because that is where most of your visitors are.
Anyone facing an accessibility requirement
Public-sector work, healthcare, education, or a customer complaint. We can audit against WCAG and fix what is failing.
How we work
Understand the job the user is doing, then design the shortest honest path to it.
Understand the task
Who uses this, what are they trying to finish, and what currently gets in the way. Where the product already has users, we look at real behaviour rather than assumptions.
Map the flow
The steps from start to done, with every unnecessary one removed. Most improvements come from deleting steps, not decorating them.
Wireframe and agree structure
Layout and hierarchy settled in grey boxes, so the expensive visual work is not redone because the structure was wrong.
Design the system
Type scale, colour, spacing, components and states — defined once so the product stays coherent as it grows.
Build and verify
Implemented in production code, then checked on real devices and with a keyboard and screen reader before it ships.
What it costs
Design is scoped per project against the number of distinct screens and flows, not billed by the hour into an open-ended engagement. Website design is included in our build tiers; application and product design is quoted separately.
- Website design is part of the build — from $499 + $45/mo for a Launch site, $3,500 + $79/mo for a Growth site
- Application and product design: quoted per project after a scoping call
- Design system for an existing product: quoted against the component count
- Accessibility audit and remediation: quoted per site after a free initial check
- You own the files and the code — that is true of everything we make for you
Design questions we get asked
- What is the difference between UI and UX design?
- UX is the structure — what steps exist, in what order, and what happens when something goes wrong. UI is what those steps look and feel like: type, colour, spacing, controls. UX decides that the checkout should be three steps rather than six; UI decides how those three steps read on a phone. Work that skips the UX part produces an attractive interface for a badly-shaped process.
- Do I need a design system for a small website?
- For a five-page brochure site, a light one is enough — a type scale, a colour set, and consistent buttons and forms. A full component library is worth it when several people will edit the product over years, or when it is an application rather than a site. The purpose is to stop the eleventh page looking like a different company.
- Can you redesign our site without rebuilding everything?
- Often, yes. If the underlying structure is sound, a great deal can be achieved by fixing hierarchy, spacing, type and the mobile layout. Where the platform itself is the constraint — a page builder that cannot produce accessible or fast markup — we will show you the cost of both paths honestly rather than pushing the rebuild.
- How do you handle accessibility?
- It is designed in, not audited afterwards. That means colour contrast checked at design time, every interactive element reachable by keyboard, form fields with real labels rather than placeholders, headings in sequence, and images described. We test with a keyboard and a screen reader before shipping. Retrofitting accessibility usually costs several times what building it in does.
- Will you work with our existing brand?
- Yes. If you have brand guidelines we design within them. If your brand is a logo and a rough idea of a colour, we can either work with that or treat identity as its own piece of work first — see our brand strategy service.
- Do you provide the design files, or just the finished site?
- Both. You get the working implementation and the source files, and you own them outright. We do not hold design assets hostage to keep a client — if you want to take the work elsewhere, you can.
Still deciding? Book a free 20-minute call and we will tell you honestly whether this is the right spend for where you are.
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